Author: BOYD, HARPER W. & WALKER, ORVILLE C.
Title: Marketing Management: A Strategic Approach.
Description: McGraw-Hill Inc.,US, 1989. Paperback, Pages: 920. Paperback copy. Printed date 1990. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2215505 Used; Good. ISBN: 9780256058277.

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