Author: BELCH, GEORGE E. & BELCH, MICHAEL A.
Title: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing).
Description: Irwin Professional Publishing, 1997. Edition: 4th Revised edition. Hardcover, Pages: 800. Fourth edition. No dust jacket. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2258625 Used; Good. ISBN: 9780256218992.

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