Author: BATESON, JOHN E.G.
Title: Managing Services Marketing: Text and Readings.
Description: Dryden Press, 1996. Edition: International 2 Rev. Paperback, Pages: 600. Third edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2376663 Used; Good. ISBN: 9780030154720.

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