Author: BATESON, JOHN E.G. & HOFFMAN, K. DOUGLAS
Title: Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing).
Description: South-Western, 1999. Edition: 4th Revised edition. Hardcover, Pages: 250. No dust jacket. Fourth edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2495773 Used; Good. ISBN: 9780030225192.

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