Author: BELCH, GEORGE E. & BELCH, MICHAEL A.
Title: Advertising and Promotion: An Integrated Marketing Communications Perspective.
Description: McGraw-Hill Publishing Co., 2003. Edition: 6Rev Ed. Hardcover, Pages: 864. No dust jacket. Sixth edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2508714 Used; Good. ISBN: 9780072866148.

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