Author: ANDERSON, CAROL H. & VINCZE, JULIAN W.
Title: Strategic Marketing Management: Student Text (Hm Business College Titles).
Description: Houghton Mifflin (academic), 1999. Hardcover, Pages: 448. No dust jacket. Hardback copy. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2517393 Used; Good. ISBN: 9780395870501.

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