Author: AAKER, DAVID A. & KUMAR, V. & DAY, GEORGE S.
Title: Marketing Research (6th ed).
Description: John Wiley & Sons, 1997. Edition: 6th Edition. Hardcover, Pages: 792. Sixth edition. No dust jacket. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2585611 Used; Very Good. ISBN: 9780471170693.

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