Author: BOVEE, COURTLAND L. & ARENS, WILLIAM F.
Title: Contemporary Advertising.
Description: Irwin Professional Publishing, 1986. Edition: 2nd Revised edition. Hardcover, Pages: 696. Second edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2956286 Used; Good. ISBN: 9780256033021.

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