Author: BOVEE, COURTLAND L. & ARENS, WILLIAM F.
Title: Contemporary Advertising (Irwin Series in Marketing).
Description: Irwin Professional Publishing, 1995. Edition: 6th Revised edition. Hardcover, Pages: 700. Sixth edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #2973782 Used; Good. ISBN: 9780256182576.

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