Author:
Title: The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series.
Description: A Butterworth-Heinemann Title, 1994. Edition: 3. Paperback, Pages: 740. Third edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #3073666 Used; Good. ISBN: 9780750620222.

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