Author: BELCH, GEORGE E. & BELCH, MICHAEL A.
Title: Introduction to Advertising and Promotion Management.
Description: McGraw-Hill Inc.,US, 1992. Edition: 2nd Revised edition. Hardcover with dustjacket, Pages: 928. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn International Inventory #3334492 Used; Very Good. ISBN: 9780256105162.

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