Author: LORIN, PHILIPPE
Title: 5 giants of advertising
Description: New York : Assouline Pub. 2001. First US Edition. An exceptional copy; fine in an equally fine dw. now mylar-sleeved. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. Literally as new.; 140 pages; Description: 140 p. : ill. (some col.) ; 33 cm. Includes bibliographical references (p. [143]). Originally published by Editions Assouline. Paris. France. 2001. Subjects: Advertising --Biography --Advertising --United States --History. Summary: This work details history of advertising through five of the world's most influential figures in the field: Lasker. who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett. who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet. the Frenchman who earned a place at the side of the US giants; Ogilvy. who brought British style to American advertising; and Bernbach. who invented a new style of advertising. inspiring creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. by Philipe Lorin with the Collaboration of Cristina Alonso.ISBN: 284323249X. Weight in Kg appr.:

Keywords: 284323249X