Author: RIVKIN, STEVE (1947- )
Title: The Making of a Name : the Inside Story of the Brands We Buy / Steve Rivkin and Fraser Sutherland
Description: New York ; Oxford : Oxford University Press 2004. First Edition. An exceptional copy; fine in an equally fine dw. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. Literally as new; 8vo 8' - 9' tall; 275 pages; Physical desc. : x. 275 p. ; 24 cm. Includes bibliographical references and index. Subjects: Brand name products. Advertising - Marketing.ISBN: 0195168720. Weight in Kg appr.:

Keywords: 0195168720