Author: FORD, JAMES L. C.
Title: Magazines for millions : the story of specialized publications / James L. C. Ford ; Foreword by Howard Rusk Long
Description: Carbondale : Southern Illinois University Press 1969. First Edition. Fine cloth copy in a good if somewhat edge-nicked and dust-dulled dw. now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight. bright. clean and strong.; 8vo 8' - 9' tall; 320 pages; Description: xvii. 320 p. : illus. ; 25 cm. Subjects: Magazines - American publishing - Journalism. Summary: Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation publications such as Life. Reader's Digest. and Look. In this country today they constitute a multimillion dollar business which shapes opinions. gives information. which to a considerable extent affects the economy. and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students.ISBN: 0809303795. Weight in Kg appr.:

Keywords: 0809303795