Author: GIL, EMILIO [ET AL.]
Title: Pioneers of Spanish graphic design
Description: New York : Mark Batty 2009. First Edition. An exceptional copy; fine in an equally fine dw. now mylar-sleeved. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. Literally as new.; 8vo 8' - 9' tall; 343 pages; Physical description: 343 p. : ill. (chiefly col.) ; 27 cm. Summary: Spain: a country that calls so many famed artists ? Picasso. Dali. Goya. Miro. to name only four ? its own. Yet. the reputation of its graphic designers has never been fully recognized by the international design community. until now. Pioneers of Spanish Graphic Design establishes. once and for all. the legacy of 15 ground-breaking Spanish graphic designers working between 1939-1975. While that historical era was one of economic and political isolation in Spain these designers elevated the daily grind of commercial graphic design work to the level of true inspiration. altering the visual culture of post-war Spain. Contents: Introduction : Pioneers unawares / Emilio Gil -- Notes on the birth of a profession / Anna Calvera -- The pioneers : Josep Artigas: the epitome of an era : More than the moth-eaten coat of the postwar period / Luis Mayo -- Alexandre Cirici Pellicer: all of everything : The first art director / Teresa Martinez Figuerola -- Amand Domenech: advertising as art : On Amand Domenech / Josep Pla-Narbona -- Elias & Santamarina: designs from the north : On Elias & Santamarina / Francisco Crabiffosse Cuesta -- Jordi Fornas: the sixties in Catalan : The tail of straw and portraits in smoke / Enrique Helguera de la Villa -- Fermin Garbayo: humor and expressionism : On Ferrmin Gaybayo / Felipe Hernandez Cava -- Daniel Gil: the acid master : Music in his fingers / Eloy Tizon -- Ricard Giralt Miracle: an orchestra of graphic discourses : An obsession with letters / Daniel Giralt-Miracle -- Ernest Moradell: an agency man : They created a new profession / Arcadi Moradell -- Antoni Morillas: the complete designer : On Antoni Morillas / Lluis Morillas -- Joan Pedragosa: a graphic artist on Tuset Street : To Joan Pedragosa / Josep Pla-Narbona ; I've always thought that / Gabriel Rigo -- Josep Pla-Narbona: the perfect combination : The Pla-Narbona I understand / Enric Jardi -- Manolo Prieto: artist. painter and illustrator : On Manolo Prieto / Jorge Garcia Pfretzschner -- Julian Santamaria: a 'Swiss man' in Arguelles : On Julian Santamaria / Javier Gonzalez Solas -- Tomas Vellve: down to the letter : On Toma´s Vellve / Jose Maria Cerezo -- Chronology.Weight in Kg appr.:

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