Author: JONG, CEES DE
Title: The Image of a company : manual for corporate identity
Description: London : Architecture Design and Technology Press 1990. First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered.Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch. Laren. Netherlands: V & K Publishing. 1990. Bibliography. p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies. for example. Esprit. IBM. Braun. Adidas and Coca Cola. there is a manual. by Ben Bos of 'Total Design' detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size. with advice on expressing a company's image by means of colour. typography. forms. packaging. the use of signs. fleet-marking. publicity and promotion materials. In the same way. management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers. managers. marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging — Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. ISBN: 1854544047. Weight in Kg appr.:

Keywords: 1854544047