Author: DYER, DAVIS
Title: Rising tide : lessons from 165 years of brand building at Procter and Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario
Description: Boston. Mass. : Harvard Business School Press 2004. First Edition. Very good cloth copy in a near-fine. very slightly edge-nicked and dust-dulled dust-wrapper. Remains particularly and surprisingly well-preserved overall; tight. bright. clean and strong. Physical description; x. 467 p. : ill. (some col.) ; 25 cm. Subjects; Brand name products — United States — Case studies. Product management — United States — Case studies. ISBN: 1591391474. Weight in Kg appr.:

Keywords: 1591391474