Author: RAPP, STAN AND COLLINS, THOMAS L.
Title: Maximarketing - the New Direction in Advertising, Promotion, and Marketing Strategy
Description: McGraw-Hill Book Company. New York 1987. First Edition. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. ; 278 pages; Divided into nine sequential steps common to all forms of marketing to the consumer.ISBN: 0070511918. Weight in Kg appr.:

Keywords: 0070511918