Author: STEWART, JOHN B.
Title: Repetitive Advertising in Newspapers - a Study of Two New Products
Description: Harvard University. Division Of Research. Graduate School Of Business Administration 1964. First Edition. Fine cloth copy in a near fine. very slightly edge-nicked and dust-dulled dw. now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight. bright. clean and sharp-cornered. ; 357 pages; The author addressed himself to one of advertising's most crucial needs: an understanding of the interrelationships of a full range of criteria whereby advertising can be measured.Weight in Kg appr.:

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