Author: RODGERS, F. G. (FRANCIS G. )
Title: The IBM Way : Insights Into the World's Most Successful Marketing Organization / F. G. 'Buck' Rodgers, with Robert L. Shook
Description: New York : Harper & Row 1986. First Edition. Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight. bright. clean and especially sharp-cornered. ; 235 pages; Description: xiv. 235 p. ; 25 cm. Subjects: International Business Machines Corporation. Computers--Marketing--Case studies. Marketing--Case studies.ISBN: 0060155221. Weight in Kg appr.:

Keywords: 0060155221