Author: DAVIS, HARRY L. , ED.
Title: Behavioral and Management Science in Marketing / Edited by Harry L. Davis, Alvin J. Silk ; Contributing Authors, Victor J. Cook ... [Et Al. ]
Description: New York : Wiley 1978. First Edition. Fine cloth copy in a near fine. very slightly edge-nicked and dust-dulled dw. now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight. bright. clean and sharp-cornered. ; 273 pages; Description: v. 273 p. : ill. ; 25 cm. Subjects: Marketing--Congresses. Consumers' preferences--Congresses. Advertising--Congresses. Notes: Includes bibliographies and index.ISBN: 047107179X. Weight in Kg appr.:

Keywords: 047107179X